AMA is preparing for Professional Trip to KC

The Spring 2015 professional trip is just around the corner! This semester, twenty University of Iowa AMA members will travel to Kansas City, MO to meet with a handful of marketing and advertising companies. At each stop, members get a taste of what it’s like to work at leading marketing agencies with a tour of the company’s facilities and a focused panel discussion with representatives from the company. The group visits three or four companies within a two day time period. The companies visited are typically a mix of small and large size and can include a range of B2B agencies, advertising firms, sports marketing, marketing research, digital marketing, and internal marketing departments. So far, AMA has secured meetings with two Kansas City companies: BIGSHOT Inbound and Barkley.


BIGSHOT Inbound specializes in inbound marketing-based new patient acquisition strategies for the healthcare industry and is a HubSpot Platinum Partner. Barkley is the largest employee-owned advertising agency in the U.S. and works with many prestigious clients like Adidas, Target, Sonic, and H&R Block. AMA hope to add more companies to the professional trip’s roster, and those will be announced soon.


The group will depart from Iowa City on Thursday, March 26 and will return on Friday night after two days of professional development and networking. Stay tuned for updates about the trip!


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