Adopt-a-Highway helps to keep highways litter-free for safety, environmental and aesthetic reasons. Currently there are programs for this in 49 of 50 states. Essentially it is a litter removal company that has organizations or businesses sponsor specific areas along our highways and they are responsible for maintaining the litter removal.

Women in Business sponsor our own section on highway just outside of Iowa City. Each semester we have a group of women head out there to clean up our section. This program is a great way for WIB to give back to the community and the earth. Our section consists of just one mile along both sides of Highway 380.