Would you pay for good customer service?

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Professor Lopo Rego

Have you ever had a horrible customer service experience? I know I have. We all hate getting bad service, but are we willing to pay for a better experience?

The Smart Money article, “Is Customer Service Worth Paying for?” details the rising trend to charge customers for faster and friendlier service. Marketing Professor Lopo Rego was quoted in the article and discusses if this strategy gives some companies an edge on competitors. Read the article here.







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About Rachel Stewart

Stewart, Rachel A - Director, E-Communications; Web Developer, STSG