Now Introducing: Bowen Ruan to the Tippie Team

Background: Bowen grew up in Shanghai, China and completed his undergraduate studies at Shanghai Jiao Tong University in China. Bowen received his M.B.A. in Marketing at the University of Wisconsin-Madison before coming to the Tippie College of Business.

Research Interests: Bowen’s research focuses on judgement and decision-making, with a special interest in the theory of gamification. His current research focuses on peoples’ perceptions of fairness in different situations, as well as looking at peoples’ judgement and decision-making process of engaging in actions that contradict their best interest.

Research Outcomes: He hopes that the findings from his research can help people to wake up happier and enjoy life more. Through his research in perceptions of fairness and decision-making, he wants to influence people to engage in more beneficial behaviors for others, the world, and the environment. His research on gamification focuses on how to turn activities, such as exercising or studying, into a game to make them feel more enjoyable.

Why Tippie? “The people. The faculty here really cares and wants you to succeed.”

Favorite Place in Iowa City: “Bao Chow. It’s authentic Chinese food. I could eat it all day!”

McKenzie Fuller

Fuller, McKenzie - Graduate Research Assistant

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