WSJ, Financial Times recognize Tippie for innovative MBA admissions

By
Lydia Fine
– September 6, 2011Posted in: New Posts

Two leading business publications mentioned Tippie in the last week — both as part of articles on innovations in MBA admissions.

Our “Tippie Application Tweet” contest, launched in late June, awarded a full-tuition financial award to the individual who best responded to an essay question in 140 characters or less. The named winner, John Yates of Texas, won over the judging panel with a haiku-style Tweet.

Both articles mention Tippie and highlight other top MBA programs who are branching out to find new ways of assessing MBA candidates. Take a look at both articles, and see what’s coming down the pipeline for candidates in B-school admissions!


Learning the Game of Social Media – Financial Times, September 5, 2011 

Tweets, Plays Well w/Others: A Perfect M.B.A. Candidate – Wall Street Journal, September 1, 2011
Lydia Fine

About Lydia Fine

Lydia joined Tippie in 2008 as Associate Director of Recruiting and Admissions, where she recruits new students to join Tippie every fall. She oversees digital communications, including email, social media and blogging, and coordinates Tippie’s calendar of recruiting events. Lydia earned her BBA in Marketing (2002) and her MBA in 2010, both from the University of Iowa. She's also venturing into the world of teaching this year, leading a course on Social Media Marketing for undergrad business students. She and her husband Nathan have a daughter, born in 2012, and two rowdy furbabies: Simon, a deranged cat, and a miniature schnauzer named Kitty.