Last fall as she readied her application to the Tippie MBA, Amber Davis didn’t originally plan to submit a “Tweet” essay. But the decision to enter the competition turned out to be a great one, as her 140-character Tweet-style essay and accompanying video have been named the top entry in Tippie’s 2012 Domestic Tweet Competition.
Amber Davis, 27, from New Edinburg, AR, holds a BA in English Literature from the University of Iowa, and has nearly five years of experience with AEON East Japan, an innovator in English education. Her tasks over that time spanned from teaching English courses to securing new clients, contract renewals, sales, and creating promo materials.
Amber’s Tweet was linked to a self-produced video that helped clearly answer the question of “What makes you a successful MBA applicant and future MBA hire?”:
The judging panel, which consisted of Tippie MBA staff from career and student services, as well as a current Tippie MBA student and a Tippie MBA alum, liked Amber’s entry for its clear response to the question and the obvious effort put into it. “We felt that this Tweet did the best job of answering the question. When we finished watching her video and reading her Tweet, we really felt like we got to know who she was as a person,” said one judging panel member. The tweets were judged based on how well the applicant answered the essay question, as well as creativity and uniqueness.
Amber will receive a full-tuition financial award to study at Tippie this fall, valued at over $36,400 per year.
This was the Tippie MBA’s second domestic Tweet competition after offering the competition to domestic candidates last summer (winner John Yates will be joining the Tippie Class of 2014 this fall). About 19% of the domestic candidates who applied before June 30, 2012 elected to submit Tweet-style essays as part of their application. Submissions included links to blogs, websites, video essays, interviews, and slideshows.