Twitter Winner Announced for Domestic Competition

Amber Davis, 27, an Iowa undergrad originally from New Edinburg, Arkansas, was selected as the 2012 Domestic Tweet Competition winner.

Last fall as she readied her application to the Tippie MBA, Amber Davis didn’t originally plan to submit a “Tweet” essay. But the decision to enter the competition turned out to be a great one, as her 140-character Tweet-style essay and accompanying video have been named the top entry in Tippie’s 2012 Domestic Tweet Competition.

Amber Davis, 27, from New Edinburg, AR, holds a BA in English Literature from the University of Iowa, and has nearly five years of experience with AEON East Japan, an innovator in English education. Her tasks over that time spanned from teaching English courses to securing new clients, contract renewals, sales, and creating promo materials.

Amber’s Tweet was linked to a self-produced video that helped clearly answer the question of “What makes you a successful MBA applicant and future MBA hire?”:

Experienced professional with advanced soft skills seeks MBA for success in marketing. If you’re a perfect fit, meet me @ bit.ly/w9UURS

 

The judging panel, which consisted of Tippie MBA staff from career and student services, as well as a current Tippie MBA student and a Tippie MBA alum, liked Amber’s entry for its clear response to the question and the obvious effort put into it. “We felt that this Tweet did the best job of answering the question. When we finished watching her video and reading her Tweet, we really felt like we got to know who she was as a person,” said one judging panel member. The tweets were judged based on how well the applicant answered the essay question, as well as creativity and uniqueness.

Amber will receive a full-tuition financial award to study at Tippie this fall, valued at over $36,400 per year.

This was the Tippie MBA’s second domestic Tweet competition after offering the competition to domestic candidates last summer (winner John Yates will be joining the Tippie Class of 2014 this fall). About 19% of the domestic candidates who applied before June 30, 2012 elected to submit Tweet-style essays as part of their application. Submissions included links to blogs, websites, video essays, interviews, and slideshows.

Tippie Tweet Competition Winner Announced

 

 

 

Media Contacts: Jodi Schafer or Lydia Fine, or call 319-335-2792
Listen to the conversation on Twitter: #tippietweet

 

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Lydia Fine

About Lydia Fine

Lydia joined Tippie in 2008 and now works with Tippie's Marketing team as Associate Director of Marketing & Recruiting. In addition to marketing, Lydia helps to recruit new students to join Tippie every fall. Lydia earned her BBA in Marketing (2002) and her MBA in 2010, both from the University of Iowa. She and her husband live in North Liberty with their daughter, a dog named Kitty, and a cat that thinks it's a person.