Professor Thomas Gruca is not just the MBA Marketing Academy Director, but also a passionate faculty member who will leave a lasting impact on all students who take his Marketing Management and Field Studies in Marketing courses. A self-admitted “quant,” Professor Gruca’s proficiency with numbers not only represents an underemphasized aspect of Marketing, but also the quantitative focus of the Tippie MBA program in general. With a resume that includes a BA in Mathematics and Computer Science, an MIS MBA from the University of Illinois and a PhD in Decision and Information Sciences from the University of Illinois, one might him to lead the Finance Academy rather than Marketing. The end result is that his legacy of students enter the working world with a stronger quantitative perspective.
Far from merely an academic maven, Professor Gruca pursues many ongoing consulting engagements and brings his real world perspectives into the classroom to the benefit of his students. With a myriad of publications and industry leadership roles, his specific areas of expertise are Health Care, the Interface of Finance and Marketing, Marketing Strategy, and Prediction Markets.