This blog post was written by Russ Mills – 2013 MBA Candidate in the Marketing Career Academy.
Adam Strauss is a 2011 graduate of the Tippie School of Management and a member of the marketing academy. He currently works with Goldman Sachs out of Chicago in a client relation capacity. “I wanted to be involved in the part of business that generates revenue, adds to the bottom line” said Strauss.
Prior to coming to Iowa for his MBA, Adam worked as a corporate recruiter. “It was good experience from the standpoint of building my soft skills, networking, and getting to know the types of skills employers were looking for.” Deciding he wanted a new career he sought Iowa for several reasons: great ROI, strong network, and a good reputation. “There are times in the course of business that mention Iowa opens doors or gets recognition from people which is great.”
Choosing marketing was an easy choice for him. “A lot of people think of commercials or advertising when they hear marketing, but there is a lot more to it. There is also consumer behavior, learning to identify people’s traits and how to approach them in a way that will be more effective, and determining the best way to meet company goals and client needs.” Using the skills he learned in marketing at Tippie has allowed Adam to be successful in his new role. “It would’ve been very difficult to get into a company like Goldman (Sachs) without an MBA. Iowa helped open that door, and the things I learned there I use every day. When I meet a client I use some of the skills from LEAP to determine what type of person they are and what behaviors they would respond the best to.”
When asked if he had any advice for current marketing students at Tippie Strauss said “be involved. There are lots of things going on both academically and socially. It’s an environment where there is a lot that can be taken from the classroom that you may use the first day on the job and some things that you may not use for months or only use once, but that come in handy. There is also a lot of opportunity to build relationships and learn from your classmates. It’s an environment that you only get at certain places so make the most of the opportunity.”