Our consulting team visited the ILEB lab to see an advanced cornea preparation technique
My favorite class this semester is marketing field studies, in which students are grouped in teams to solve marketing problems for companies. I am on a team with Katie Lyon and Fred Kopittke. Our client is the Iowa Lions Eye Bank (ILEB). ILEB is a non-profit that facilitates cornea donation and transplant and is well known for its advanced cornea preparation methods that help restore vision for patients faster and at a higher level.
We are conducting primary research to create a branding plan for the organization. Last week, we held an intense branding focus group with the ILEB staff. We collected great information during the 4-hour session. We also enjoyed a tour of the lab were we were able to see a staff member perform an advanced cornea preparation technique. The cornea was going to be shipped to Greece to restore a patient’s sight!
Our team is the only one working for a non-profit organization. Other teams are working mostly on projects for Fortune 500 companies. I enjoy non-profit consulting projects because they are strategic in nature and very substantial. I also enjoy knowing that the work we are putting in will help ILEB give the gift of sight.
Unlike most of our 8-week courses, this class will last the entire 16-week semester. We have already done a lot of work but are happy we are only halfway through and can continue to consult for a great cause.
