My favorite class this semester is marketing field studies, in which students are grouped in teams to solve marketing problems for companies. I am on a team with Katie Lyon and Fred Kopittke. Our client is the Iowa Lions Eye Bank (ILEB). ILEB is a non-profit that facilitates cornea donation and transplant and is well known for its advanced cornea preparation methods that help restore vision for patients faster and at a higher level.
We are conducting primary research to create a branding plan for the organization. Last week, we held an intense branding focus group with the ILEB staff. We collected great information during the 4-hour session. We also enjoyed a tour of the lab were we were able to see a staff member perform an advanced cornea preparation technique. The cornea was going to be shipped to Greece to restore a patient’s sight!
Our team is the only one working for a non-profit organization. Other teams are working mostly on projects for Fortune 500 companies. I enjoy non-profit consulting projects because they are strategic in nature and very substantial. I also enjoy knowing that the work we are putting in will help ILEB give the gift of sight.
Unlike most of our 8-week courses, this class will last the entire 16-week semester. We have already done a lot of work but are happy we are only halfway through and can continue to consult for a great cause.