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Marketing Academy
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Stats Has Never Sounded So Fun
By John Carter on April 4, 2013 | No CommentsAlumnus Mitch Tanney, Manager of Football Products at STATS, shared how to be your employer's MVP. -
Hawkeyes in St. Louis
By John Carter on March 18, 2013 | No CommentsJohn Carter reflects on the spring trip to St. Louis, during which students from all academies met with alumni and visited a wide range of companies. -
More than Frozen Breakfast Food
By John Carter on March 4, 2013 | No CommentsFor Alum Brian Uhlmann, his work at Van's is about bringing healthy, good tasting food to the masses. -
Tippie to Compete in 2013 Aspen Institute MBA Case Competition
By Annie Leonhart on February 20, 2013 | No CommentsA select team of Tippie MBA students will compete with 24 leading business schools at the 2013 Aspen Institute Business & Society International MBA Case Competition this spring. -
And the Jurors Say…
By John Carter on February 12, 2013 | No CommentsA look back at the 2013 GMA Super Bowl Ad Rating party, trivia contest, and all its fun. -
Marketing in the Key of A(J) Minor
By AJ Honoré on February 8, 2013 | No CommentsOne of the SI Academy's strongest proponents finds value in a Marketing minor. -
Navigating Partnership Agreements
By Amber Davis on December 31, 2012 | No CommentsStudents learn about international commercial aerospace partnerships from Rockwell. -
The Burke Approach
By John Yates on December 20, 2012 | No CommentsAlex Mangoff shares Burke's approach of helping clients design effective Voice of Customer programs. -
From the Classroom to the Company, To Infinity and Beyond
By Jason Brummond on December 18, 2012 | No CommentsJason Brummond shares some key takeaways from his work with Tippie alum Bob Hillman of the Clorox Company and gears up for the Business Solutions Center spring consulting project. -
The 4 P’s of Cities
By Jeff Curran on December 5, 2012 | No CommentsJeff Curran sees the applicability of marketing to an unconventional product: a city.