Hawkeyes in St. Louis

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St. LouisThe end of February marked the annual Spring Trip for the MBA program. This year’s team planned an outing to St. Louis, a new location for the program to venture. Zach Daul, Kyle Nieman, and Remi Oguntoye headed up the efforts to plan some great company visits, including Capitol Innovators, Rawlings Sporting Goods, Monsanto, Bonfyre, and the St. Louis Rams. Students met at 7:30am on Thursday, February 28th to load into mini vans for the long trek south from Iowa City.

While the Finance and Strategic Innovation academies made their way to Monsanto, the Marketing academy began their journey at Bonfyre, a startup mobile app developer. Bonfyre President Chris Dornfeld met with students to discuss life at a startup, along with telling them all about the company and their product. Students were invited to put their skills to the test by brainstorming and testing the mobile app with the founders.  Later that evening, all three academies met with alumni at Mosaic restaurant for an evening of networking and cocktails.

Day number two started off with all three academies visiting Rawlings Sporting Goods, where students heard about how the company produces and markets its products. The Finance academy then broke off after lunch to visit Capital Innovators, a VC firm specializing in offering funds and support to tech startups. In the meantime, the other two academies ventured to the St. Louis Rams training facility to get a crash course in sports marketing. Some students even accepted the challenge of racing in a 40 yard dash, where Ren Epperly emerged the fastest competitor.

With two days down, students climbed back in the vans for the drive back to Iowa City, having made some great connections and great memories.

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John Carter

About John Carter

John is a first year MBA candidate at the Tippie School of Management with a focus in Marketing. He has worked as a medical consultant for a major surgical equipment manufacturer as well as working as CMO for a mobile SaaS start up. John has a BA in Marketing and Management Sciences from the University of Iowa and plans to work in brand management after completing his degree.