WSJ, Financial Times recognize Tippie for innovative MBA admissions

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Two leading business publications mentioned Tippie in the last week — both as part of articles on innovations in MBA admissions.

Our “Tippie Application Tweet” contest, launched in late June, awarded a full-tuition financial award to the individual who best responded to an essay question in 140 characters or less. The named winner, John Yates of Texas, won over the judging panel with a haiku-style Tweet.

Both articles mention Tippie and highlight other top MBA programs who are branching out to find new ways of assessing MBA candidates. Take a look at both articles, and see what’s coming down the pipeline for candidates in B-school admissions!


Learning the Game of Social Media – Financial Times, September 5, 2011 

Tweets, Plays Well w/Others: A Perfect M.B.A. Candidate – Wall Street Journal, September 1, 2011

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Lydia Fine

About Lydia Fine

Lydia joined Tippie in 2008 and now works with the Tippie Marketing & Design group as an Associate Director. Prior to joining the marketing group, Lydia recruited new Tippie MBA students for 5 years. Lydia earned her BBA in Marketing (2002) and her MBA in 2010, both from the University of Iowa. She and her husband live in North Liberty with their two children, a dog named Kitty, and a cat that thinks it's a person.