Tippie MBA full-tuition award to go to best application tweet

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The application essay has been around for decades. Now, the Tippie MBA is pioneering a new concept in MBA applications by introducing the application “Tweet.”

The Tippie Full-time MBA program will award one full-tuition award package to the applicant who most creatively answers an essay question in “Tweet” form — meaning they’re responding in 140 characters or less.

Why are we incorporating Tweets into our application? Social media is a powerful tool for business communication, and is driving change in today’s business world. We see it as a natural way to set yourself apart as an MBA applicant.

We’re confident our applicants will come up with clever and creative answers to the following ‘essay’ question: What makes you an exceptional Tippie Full-time MBA candidate and future MBA hire? Creativity encouraged!

Feeling intimidated by the 140-character limit? You can go beyond the typical Tweet by connecting your Tweet to other social media such as blogs, video, Facebook, or a web page. (Hint: You can shorten your links through http://bitly.com/ to keep your tweet to 140 characters.)

Learn about why Tippie and when you’re ready to begin, see Get Started below. Our team is here to walk you through the process. I look forward to seeing your application!

07/01/11 — Update: Read the story on BusinessWeek’s B-schools blog

07/13/11 — Update:  See video of Jodi Schafer on MSNBC talking about the Twitter Essay or read about it on USA Today

07/14/11 — Update:  We have a new hashtag! You can use #TippieTweet to tag us in your posts about our Twitter application.

7/20/11 — Read about us on Yahoo

9/2/11 — Mentioned in Wall Street Journal and Financial Times


The Details

  • Submit application before July 28, 2011 to be considered.
  • Applicants will not be admitted to the program based solely on their Application Tweet. Applicants need to meet typical admissions criteria.
  • Because of time constraints involved with obtaining a student visa for the fall semester, this is open only to U.S. residents or U.S. permanent residents.
  • All applicants who submit a response will have their application fee waived.
  • The candidate with the most inventive and creative submission will be awarded a full-tuition award package for Fall 2011. Tippie’s full-tuition award packages are valued at $37,240.
  • The winner will be announced on August 4, 2011 on Facebook and Twitter. The chosen candidate will be notified by phone before the formal announcement is made.


Get Started:

  • Email your current resume and “tweet” to us at tippiemba@uiowa.edu. Jodi or Lydia in recruiting/admissions will respond via email with next steps on completing an application.

Terms and Conditions:

  • Because of time constraints involved with obtaining a student visa, this is open only to U.S. citizens and U.S. Permanent Residents.
  • Applicants who have applied to the Tippie Full-time MBA program before June 22, 2011 are not eligible as they have been previously considered by the admissions committee for admission and financial awards.
  • These terms and conditions are not exhaustive and the Tippie MBA reserves the right to address other contingencies as they occur.

How to get in touch with us:

Email/Phone:

  • Lydia Fine, Associate Director, Recruiting & Admissions — 319-335-0892
  • Jodi Schafer, Director of Admissions and Financial Aid — 319-335-0864

Connect with us on social media:

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Lydia Fine

About Lydia Fine

Lydia joined Tippie in 2008 and now works with the Tippie Marketing & Design group as an Associate Director. Prior to joining the marketing group, Lydia recruited new Tippie MBA students for 5 years. Lydia earned her BBA in Marketing (2002) and her MBA in 2010, both from the University of Iowa. She and her husband live in North Liberty with their two children, a dog named Kitty, and a cat that thinks it's a person.