What We’re Reading this Summer

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In our brave new Google Reader-less world, you can't beat these sources for the latest in marketing trends.

In our brave new Google Reader-less world, you can’t beat these sources for the latest in marketing trends.

Looking up at the calendar on the office wall this morning, I had one thought:  It can’t be August already, right?

This summer, a question we heard often was “What should I be reading to keep up on the most current trends in Marketing?

I can help with that! Here are four entries in my ever-evolving setup of RSS feeds and blogs that keep me informed.  These sources provide a tremendous amount of content to get (and keep) you up to speed.

  • Feedly:  It’s not actually content per se. But in the brave new Google Reader-less world (so long, old friend), Feedly has risen to the top of my list for RSS feed aggregation.  Its PC and Mac interface categorizes content in a left-nav feel, and its iOS integration for the iPad makes reading RSS feeds – like those from MediaPost below – a breeze.
  • MediaPost RSS:  Perhaps the best collection of marketer-specific RSS feeds you’ll find. Their “Online Media Daily” is on my daily must-read list, as is their Online and Search Insider. These feeds paired with Feedly make for a marketer’s daily news source dream.
  • MarketingProfs: A collection of easily-digestible marketing content for corporate marketers and entrepreneurs alike.  The “Real Time” tab is segmented by topic, so you can immerse yourself in both recent and relevant news quickly.  (Tip:  They offer a deep discount on their PRO membership for students.  It’s well worth the annual subscription.)
  • Mashable MarketingTouted as “a leading source for news, information & resources for the Connected Generation”, Mashable brings tremendous insights into Social Media and digital trends.  Some is entertaining and some is more serious, but their snack-sized content is a great barometer of what’s happening in digital.

I would be remiss if I didn’t mention a book that I thoroughly enjoyed recently, although it isn’t marketing-themed exclusively. Judgment Calls: 12 Stories of Big Decisions and the Teams That Got Them Right by Thomas H. Davenport and Brook Manville centers around decision making, and is a great read for any prospective or current marketer.

What sources do you look to for news about marketing? Are you reading anything that’s keeping you awake past  your bedtime?

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Jason Corpus

About Jason Corpus

Jason Corpus joined the Tippie MBA team as the Business Director for the Marketing Academy in 2013 after serving as the Director for Merchandising and Strategic Development at a major internet retailer. Jason obtained his BBA in Business Management from Coe College and received a Tippie MBA in 2009. He has also completed the Wharton School's Institute of Executive Education’s High Potential Leaders program and the Northwestern University/ Kellogg School of Management’s Executive Scholars program.