Looking up at the calendar on the office wall this morning, I had one thought: It can’t be August already, right?
This summer, a question we heard often was “What should I be reading to keep up on the most current trends in Marketing?”
I can help with that! Here are four entries in my ever-evolving setup of RSS feeds and blogs that keep me informed. These sources provide a tremendous amount of content to get (and keep) you up to speed.
- Feedly: It’s not actually content per se. But in the brave new Google Reader-less world (so long, old friend), Feedly has risen to the top of my list for RSS feed aggregation. Its PC and Mac interface categorizes content in a left-nav feel, and its iOS integration for the iPad makes reading RSS feeds – like those from MediaPost below – a breeze.
- MediaPost RSS: Perhaps the best collection of marketer-specific RSS feeds you’ll find. Their “Online Media Daily” is on my daily must-read list, as is their Online and Search Insider. These feeds paired with Feedly make for a marketer’s daily news source dream.
- MarketingProfs: A collection of easily-digestible marketing content for corporate marketers and entrepreneurs alike. The “Real Time” tab is segmented by topic, so you can immerse yourself in both recent and relevant news quickly. (Tip: They offer a deep discount on their PRO membership for students. It’s well worth the annual subscription.)
- Mashable Marketing: Touted as “a leading source for news, information & resources for the Connected Generation”, Mashable brings tremendous insights into Social Media and digital trends. Some is entertaining and some is more serious, but their snack-sized content is a great barometer of what’s happening in digital.
I would be remiss if I didn’t mention a book that I thoroughly enjoyed recently, although it isn’t marketing-themed exclusively. Judgment Calls: 12 Stories of Big Decisions and the Teams That Got Them Right by Thomas H. Davenport and Brook Manville centers around decision making, and is a great read for any prospective or current marketer.
What sources do you look to for news about marketing? Are you reading anything that’s keeping you awake past your bedtime?