Marketing Courses for Undergraduate and Graduate Students

06M:100 Introduction to Marketing Strategy
Philosophy and activities of marketing; marketing environment of an organization; strategies with respect to marketing decisions, buyer behavior; spreadsheet analysis of marketing problems. Prerequisites: 06E:001 and junior standing.

06M:101 Directed Readings in Marketing
Prerequisite: consent of instructor.

06M:102 Career Preparation in Marketing
The course provides an overview of different careers in marketing. Guest speakers will discuss how they have developed, evaluated and implemented marketing strategies, incorporated research on buyer behavior into marketing decisions, and how they have identified appropriate research methodologies, analytical tools and technologies for addressing marketing problems. Lectures will present supplemental information about the relationship of marketing to other business/organizational functions and the relationship between marketing and the external environment. It is highly recommended that this course be taken early in the major. Prerequisite: 06M:100.

06M:105 Web Business Strategy
Introduction to World Wide Web business and marketing; concepts, methods, and applications associated with doing business on the web; web page construction and design; case studies and/or entrepreneurial projects. Prerequisite: 06M:100.

06M:107 Retail Strategies
Strategies for retail site selection, store design, supply chain management, customer relationship management/customer service; merchandising management strategies for planning merchandise assortments, buying systems, buying merchandise, pricing, promotion. Prerequisite: 06M:100.

06M:125 Direct Marketing Strategies
Principles and processes of direct and database marketing; insight into the requirements for building a customer-based marketing strategy. Prerequisite: 06M:100.

06M:134 Marketing Research
Marketing, research methods; role of marketing research information as a tool in management decision making. Prerequisite: 06E:071 and 06M:100.

06M:135 Consumer Behavior
Behavioral and social aspects of marketing; research methods and findings from behavioral sciences, their relation to production, consumption, and marketing of products, services. Prerequisite: 06M:100.

06M:137 Advertising Theory
Advertising as a promotional force; emphasis on theory, planning, resulting strategic and tactical decisions made by advertising executives. Prerequisite: 06M:100.

06M:139 Sales Management
Personal selling, management of sales force; emphasis on recruitment, selection, training of sales representatives; problems in allocation of sales effort, supervision, control. Prerequisite: 06M:100.

06M:147 Marketing Management
Marketing problems of organizations; emphasis on marketing manager's role in developing and presenting goal-oriented marketing strategies; application of marketing concepts to real business situations. Prerequisites: 06M:100, 06M:134, 06M:135, a marketing elective numbered above 06M:100, and senior standing.

06M:151 International Marketing
Differences in global environment; how cultural considerations, political, legal, and economic conditions affect market entry strategies and marketing mix decisions; development of marketing plan for non-U.S. environments. Prerequisite: 06M:100.

06M:190 Contemporary Topics in Marketing
Topics not regularly offered in other courses. Consent of instructor required. Prerequisite: 06M:100 and consent of instructor.

06M:197 Field Studies in Marketing
Experience in planning, designing, carrying out, reporting on a marketing research project for a profit or nonprofit client organization; communication with managers, application of marketing research, meeting deadlines, converting research findings into action recommendations for management. Prerequisites: 06M:100, 06M:134, and consent of Instructor.

06M:199 Academic Internship
Professional internship experience with associated academic content. Repeatable. Prerequisite: consent of department chair.

Primarily for Graduate Students

06M:201 Directed Readings in Marketing
Prerequisite: consent of instructor.

06M:205 Web Business Strategy
Introduction to World Wide Web business and marketing; concepts, methods, and applications associated with doing business on the web; web page construction and design; case studies and/or entrepreneurial projects. Prerequisite: 06N:211.

06M:223 Brand Management
Strategies for building, leveraging, and defending brands; principles of consumer behavior, how they relate to building brand identity and equity; branding of consumer goods and services. Prerequisite: 06N:211.

06M:225 Direct Marketing Strategies
Principles and processes of direct and database marketing; insight into the requirements for building a customer-based marketing strategy. Prerequisite: 06N:211.

06M:227 Category Management
Marketing strategy related to manufacturing product line interactions, retailer product assortment, consumer response; category definition, product line pricing and branding, cross-category promotions, channel coordination, efficient consumer response, loyalty programs, database marketing. Prerequisite: 06N:211.

06M:228 Cases in Marketing Strategy
Discussion of marketing cases which cover topics currently not offered in other marketing electives.  Prerequisite: 06N:211

06M:229 Customer Relationship Management
Analytical approaches to customer relationship management; issues, techniques and terminology associated with database marketing and data mining; analysis of customer databases; assessing lifetime valuation (LTV) of customers, identifying "high potential" customers, estimating return on marketing investment, building predictive models to estimate the probability of response to a marketing campaign. Prerequisite: 06N:211.

06M:230 Marketing Research Methods
Managerial applications of marketing research techniques, including methods of design, analysis, interpretation of marketing research studies; assessing value of information, sampling, sources of bias, instrument construction, interpretation of scanner data, geodemographic data, applications of integrated research systems. Prerequisite: 06N:211 and 06N:216.

06M:231 Business to Business Marketing
Industrial buyer behavior, buyer-seller relationships, interactive product policy and market segmentation, distribution and selling systems; skill development in market strategy formulation for industrial products and services, and in solving problems and making decisions about industrial marketing. Prerequisite: 06N:211.

06M:232 Buyer Behavior
Behavior of consumers and industrial buyers; research methods and findings from behavioral sciences applied to production, consumption, and marketing of products, services; application of consumer behavior concepts to managerial decision making. Prerequisite: 06N:211.

06M:233 Service Marketing
Production, consumption, and marketing of services; solutions to problems faced by service managers; development of an organizational marketing system for delivery of quality service. Prerequisite: 06N:211.

06M:234 Product Management
Techniques of new product development; idea generation, concept screening, product design, market testing, forecasting, brand management strategies within the firm. Prerequisites: 06N:211 and 06N:216.

06M:235 International Marketing
Domestic versus international perspective; identification and evaluation of opportunities and risks in non-U.S. markets; research problems in global markets; effects of international organizations, foreign exchange, macroeconomic policies, local law, and cultural differences on consumer behavior and marketing decisions; multinational versus global marketing strategies (entry, product adaptation, channel logistics, pricing, promotion); emphasis on practical applications. Prerequisite: 06N:211.

06M:236 Advertising and Promotional Strategy
Marketing communications as dialogue between producers and consumers, how promotional mix evolves; emphasis on advertising, sales promotion, branding. Prerequisite: 06N:211.

06M:237 Field Studies in Marketing
Experience in planning, designing, carrying out, reporting on a marketing research project for a profit or nonprofit client organization; communication with managers, application of marketing research, meeting deadlines, converting research findings into action recommendations for management. Repeatable. Prerequisites: 06N:211 and 06N:216. Recommended: 06M:230.

06M:238 Contemporary Topics in Marketing
Topics not regularly offered in other courses. Prerequisites: 06N:211 and graduate standing.

06M:242 Seminar in Marketing Models--Ph.D.
Theoretical, operational models in marketing, with emphasis on recent advances; in-depth criticism of models, participation in model development project. Prerequisite: consent of instructor.

06M:243 Seminar in Consumer Behavior--Ph.D.
Key facets of consumer behavior--information processing, perception, memory, learning, attitude formation, attitude change, decision making, emotion; behavioral research methods. Prerequisite: consent of instructor.

06M:245 Seminar in Research Topics--Ph.D.
Individual research topics. Prerequisite: consent of instructor.

06M:247 Directed Readings in Marketing--Ph.D.
Prerequisite: consent of instructor.

06M:290 Thesis in Marketing
Prerequisite: consent of instructor.