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Why London?“When a man is tired of London, he is tired of life; for there is in London all that life can afford.” —Samuel Johnson
“Diverse, energetic and perennially inspiring, London has a lifetime's adventures in one city. Stroll the Millennium Bridge from Tate Modern to HISTORY Once a small military outpost of the Romans, London evolved into an important trading center with the continent. Through out the centuries London emerged as an important trading, financial and political center. It also transformed into Britain’s artistic and literary capital. London lies at the center of the lives of Chaucer, Spenser, Shakespeare, and Milton. Many British authors built their reputations there: Blake; Lamb; Swift; Pope; Johnson; Boswell; Carlyle; Dickens; and Kipling. But London was a city of the masses too; filled with warehouses, docks, factories, prisons, palaces and slums, of beggars, laborers, shopkeepers, and bankers. London’s strategic location, economic and cultural vibrancy, historical legacy and social stratification of its people have conspired to make London the exciting and diverse city that it is today. 2 CULTURE “You will find that there’s nowhere quite like London. The stimulating blends of old and new, the buzz of the city, the tranquility of its many open spaces, and the amazingly diverse cultural scene all make London unique. British people, and the people from different countries and cultures who call Britain home, interact to make London a vibrant and lively city.” 3 BUSINESS “London, one of the most exciting cities in the world, is the e-commerce capital of Europe and has an economy that is greater in size than that of several European nations. It is a center of international trade and home to the European headquarters of 33% of the world's largest companies. London Heathrow is just 15 minutes from the center of London via the Heathrow Express rail link.” 4 1. Lonely Planet: London Travel Guide |
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