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Wiley Pathways E-Business

by Holden, Greg, Chicago, Illinois; Belew, Shannon; Elad, Joel; Rich, Jason R.; Gulbrandsen, Don

Publisher: John Wiley & Sons

Publishing Date: 2008/03/28

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property.

Table of Contents

PART 1 Getting Started in E-Business

1 An Introduction to E-Business

2 The Law, Ethics, and Consumer Policies

3 Planning an E-Business

4 Financing and Launching an E-Business

5 Accounting and Taxes

PART 2 Operating an E-Business

6 Online Payments and Shopping Carts

7 Products, Inventory, and Fulfillment

8 Marketing an E-Business

9. Effectively Using Search Engines

10. E-Business Customer Service

PART 3 Creating and Operating a Web Site

11 Equipment, Software, and Web Hosting

12 Successful Web Site Design

13. Tracking and Analyzing Customer Data

14 E-Business Security