by John Gallagher,
Information
Systems, FlatWorld Knowledge, Version 1.0, Jan. 2010.
Chapters introduce management students to some of the most cutting-edge topics
in tech, including social media, cloud computing, new media advertising,
business analytics, and information security. And while chapters offer durable
frameworks, theory, and concepts, cases on approachable, exciting firms across
industries further challenge students to apply what they’ve learned, asking
questions like the following:
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