John Murry

Course: Brand Management

Academic History

  • PhD in Marketing, University of Kansas, 1988
  • MBA in Marketing, The University of Kansas, 1987
  • BS in Marketing, Kansas State University, 1979

Expertise

  • Brand Development and Architecture
  • Consumer Behavior
  • New Product and Pricing Decisions
  • Product Management
  • Strategic Brand Positioning

Awards

  • MBA Marketing Elective Faculty of the Year, 2011
  • MBA Marketing Professor of the Year, 2010
  • Dean’s Teaching Award for Outstanding Teaching, 2004
  • G.R.E.A.T. Teacher Award for Outstanding Executive Teaching, 2004
  • G.R.E.A.T. Teacher Award for Outstanding Executive Teaching, 2003
  • Finalist for the Weatherhead School of Management Professor of the Year Award, 1999
  • Recipient of the University of Wisconsin Graduate School of Business Graduate Teacher of the Year Award, 1994
  • Finalist for the University of Wisconsin Graduate School of Business Graduate Teacher of the Year Award, 1993
  • Finalist for the University of Wisconsin Graduate School of Business Graduate Teacher of the Year Award., 1992
  • Recipient of the University of Wisconsin Marketing Student Honorary Society Professor of the Year award., 1989
  • Recipient of a Direct Marketing Educational Foundation Fellowship, 1988
  • Recipient of a University of Kansas, Doctoral Dissertation Fellowship, 1987
  • American Marketing Association Doctoral Consortium Fellow, 1986
  • Finalist in the Marketing Science Institute Doctoral Dissertation Proposal Competition, 1986
  • Recipient of a Lyndon Baynes Johnson Scholarship awarded by the United States Congress, 1979

Selected Publications

  • When Should Items (Not) Be Reversed?, John P. Murry
  • Managing Promotion Program Participation Within Manufacturer-Retailer Relationships, John P. Murry, Jan B. Heide, Journal of Marketing, vol 62, 1998, 58-68

 Prior Positions

  • Associate Professor, University of Iowa, 2000
  • Associate Professor, Case Western Reserve University, 1999 – 2000
  • Assistant Professor of Business, Case Western Reserve University, 1995 – 1998
  • Visiting Assistant Professor of Business, Depaul University, 1994 – 1995
  • Assistant Professor of Business, University of Wisconsin-Madison, 1987 – 1994

Review and Editorial Work

  • Referee, Association for Consumer Research, 1987 – current
  • Referee, Journal of Consumer Research, 1987 – current
  • Referee, Journal of Marketing Research, 1987 – current

Professional Affiliations

  • Editorial Board Member, Psychology and Marketing, 1993 – 2005
  • Associate Editor, Academy of Marketing Science Review, 1996 – 2000

 Committees

  • Marketing Advisory Board, 2000-current
  • Marketing Department MBA Committee, 2000-current
  • MBA Revision Committee, 2008
  • Committee for Evaluating the Feasibility of a Post Secondary Education Program for Mentally Hanicapped, 2006-2008
  • School of Management MBA Committee, 2005-2008
  • Carver Center for Macular Degeneration, 2004-2006
  • Society for Social Service Professionals, 2004-2006

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